Category Pirates Course Strategy Therapy

Rewrite the Rules. Dominate Your Category. Unlock Your Market’s Full Potential.

In a crowded marketplace, being better isn’t enough—you need to be different. The Category Pirates Course: Strategy Therapy gives you the tools to stop competing and start creating. Led by the legendary Category Pirates, this course teaches you how to design your own market, own your niche, and command attention like never before. It’s not about blending in. It’s about standing out—and owning the category you create.

Master the Art of Category Design

Forget fighting for scraps in someone else’s market. In this course, you’ll discover how to:
✅ Create your own category and lead it with authority
✅ Craft a bold narrative that sets you apart from the competition
✅ Turn your brand into the go-to solution in a sea of sameness
✅ Attract loyal customers who resonate with your unique message
✅ Build a long-term strategy for market dominance

This is Category Creation 101—a game plan for building a market that revolves around your ideas, your product, and your vision.

Stop Competing. Start Creating.

Why settle for competing when you can define the rules of the game? The Category Pirates Course: Strategy Therapy equips you with the mindset, strategies, and tools to reframe the conversation and become the leader in a market you create. It’s time to own your category, control the narrative, and set yourself apart—forever.